Header Meta Tags
TITLE Tag
The TITLE tag allows you to give a global title to the web page. It is the text that appears in your web browser as well as in search engine results. It should be well thought out since the targets are users and search engine bots.
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This tag, averaging 60 characters in length, must absolutely contain your most important keywords that best represent the content of the page.
Here is an example:
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Bob runs a personal website called “Games Land” that focuses on the release of new video games. The homepage gathers articles that cover the news of video games he wishes to promote:
<title>Games Land – Video Game News</title>
However, it is preferable to place the most important words at the beginning of the tag. You just need to reverse the content to highlight the keywords.
<title>Video Games – News – Games Land</title>
Here’s a clean, easy-to-read title that is also optimized for SEO!
META Tag
In HTML, META tags (short for Metadata) allow you to indicate to search engines the information related to the content of a page. They are located in the header of the page (between the HEAD tags) and are primarily intended for search engine bots.
META DESCRIPTION Tag
This tag provides a quick description of the page content. Just like the TITLE tag, it should be crafted for internet users since it can be used in search results. Write a clear sentence that again includes the keywords that best represent the web page.
Feel free to reuse the keywords used in the TITLE tag.
Let’s take Bob’s site that talks about video games.
<meta name=”description” content=”All the news about the latest generation of video games. Find our selection of the best games, solutions, and cheat codes…” />
As you can see, the word “games” appears twice. This is not by chance 😉
META KEYWORDS Tag
This tag allows you to propose a series of keywords to the engines. Some say it is now obsolete, but it doesn’t hurt to use it.
The different keywords should be separated by commas.
<meta name=”keywords” content=”games, videos, games, cheat, codes, solutions” />
Final advice: change the content of the TITLE and META tags (with synonyms, for example) on each page. This way, you increase your scope of action!
To help you, we provide a Meta Tags generator.