Alternative Text
A lire en complément : Google XML Sitemap - Free SEO Tutorial
Multimedia Content
Multimedia content on web pages is now ubiquitous: images, Flash animations, videos, sounds… These elements can make your website more attractive and user-friendly.
The main drawback of multimedia content is that it is not interpreted by search engines.
Lire également : Backlinks - Free SEO Tutorial
Solutions
The ALT Attribute
Making an image accessible to bots is very simple. As recommended by the W3C in its XHTML language, the ALT attribute is necessary in every IMG tag:
<img src=”image.jpg” alt=”Alternative Text” />
Let’s return to Bob and his website. As a reminder, Bob runs a site about video games, and to make his pages more appealing, he has implemented illustrative images.
<img src=”images/games/warcraft.jpg” alt=”World of Warcraft Video Game” />
Since Bob has read the first chapter on header tags, he took advantage of the ALT attribute to highlight the keywords of his website.
The OBJECT Tag
To insert media (Flash animation, video, sound), we use the standardized OBJECT tag.
Once again, we have the option to provide bots with content that they can understand without any issues:
<object type=”application/x-shockwave-flash” data=”animation.swf”>
<param name=”movie” value=”animation.swf” />
<param name=”wmode” value=”transparent” />
Type here the alternative text for the Flash animation. A few keywords won’t hurt 😉
</object>
As of a few months ago, Google is reportedly capable of reading the text contained in a Flash animation. However, feel free to use the method above while waiting to learn more…